Abstract :One of the strategic activities of a firm is supplier segmentation, whereby a firm creates groups of suppliers to handle them differently. This Research goal is Segmentation of Suppliers in FoomanShimi Company. For this purpose 10 managers and supervisors were studied as a Final Sample of study. To analyze the data collected, Fuzzy AHP method by expert choice software was used. the results of this study showed that, Supplier 1(TolidGostaresh Company and Supplier 3 (Padine Company) with a significant difference compared to other, are the best Suppliers of Fouman Chime company.

Abstract:Brands are identifiable attributes, physical marks, emotional markers and cognitive triggers used to create a differentiated promise of future experiences based on prior offers of value through memories of prior product experience, or assumptions of future experiences based on the reputation of the product, provider or service. Personal branding is the process whereby people and their careers are marked as brands and it differs from reputation management and impression management with its purpose. It is directly intended to create an asset and brand equity that pertains to a particular person or individual. Usually branding efforts require extensive financial support for promotion to create brand awareness and afterwards brand loyalty. Social media, with its ideological and technological structure, gives the opportunity to the people to promote themselves as brands in a relatively cheap and efficient manner. The most important thing to be able to shape the corporate brand is to align your vision and values with the vision of the company. To be able to use your personal brand, you need to know who you are and what you hold to be true. It is important that in what extent the leader can use the personal brand to shape the corporate brand will be dependent of different positions and different companies. However, we believe that leaders within every sector have more or less ability to use their personal brand to shape the corporate brand.

Abstract: One of the problems discussed in the social and economic history of countries is the conditions of roads, highways, and commercial routes. The importance of roads and transit routes can be evidently witnessed in Man’s social life. Undoubtedly, they play a determining role in commercial, scientific, and cultural exchanges. During the Safavid Era, several factors affected the conditions of transit routes and, as a result, the cities along these routes underwent certain changes. One of the cities that played an influential role in the trade relationships of this time was Qazvin. Since it was the capital of the Safavid Kingdom, the routes leading to it enjoyed great security, and the city itself had turned into the trade center of the country. While exploring the features of trade routes and the security dominating them, this paper aims to explain the role of important highways in the economic and social development, expansion, dynamism, and flourishing of cities, particularly Qazvin, which experienced such changes until the end of the Safavid Era.

Abstract: Given that the in the most countries, peoples are differ in terms of culture. Thus an understanding of the definition of culture, are a crucial point in the marketing development and their sales growing. Confusion in the commercial, increasing competition among trade companies, surrounding environment organizations is very different from the past. In this article be explained the definitions of culture and marketing and then we investigate the role of culture in marketing. Considering the fact that most of the world’s countries are multicultural and also they are growing rapidly, even in relatively the same sex countries, people are remarkably different in recognition, observance and practice of cultural norms. One factor contributing to the success of societies in global marketing activities, understands of cultural factors in the target markets. Lack of attention to this issue, will cause irreparable damage to communities. Therefore, a proper understanding of culture is an essential component in the development of effective marketing strategies and best practices of resistive economy. The main influencing factors on culture like: Hofstede's four-dimensional model, marketing, international marketing, and finally the role of culture in markets with an emphasis on resistive economy have been studied. The results showed that there is a direct relationship between culture and marketing. This research established a connection between cultural values and marketing strategy preferences. The results have shown that managers from individualistic cultures tend to chose differentiation and niche marketing strategies over mass marketing strategies.

Abstract: The principle objective of this paper is to present the results of a literature review over impact of Globalization on women’s movements. Traditionalism & patriarchal characteristic of conservative societies and restrictive gender policies of Islamic countries are the main obstacles to feminism. This paper evaluates local, national and global feminism developments and responses to them or as Eschle 2001: says to “Feminist interventions that affect the parameters and direction of globalization processes “. Current finding in this literature shows that globalization process increases women’s consciousness on many eras especially on gender related issues and their interest in other nations’ feministic struggles and achievements. Global Media enables them to communicate their Ideas, values, believes, feministic goals. It also empowers women to evaluate their situations by compressing & contrasting it with other county’s cultural values and norms. Globalization made women to realize that, despite having different ethical, religious, linguistic and cultural background they share similar interests. These new finding compelled activists to find common grounds to evaluate their shared concerns and objectives. The study of women’s movement is incomplete without taking global factors in to account. This paper reviews briefly the interplay between local and global factors in shaping the course of women's movements and feminism in particularly conservative nations like as Saudi- Arabia. These countries are threatened by the impact of globalization on their ardent pious Muslim women loyal to Islamism and the ways it shapes public gender views and men’s traditional perceptions of women. NGO’s have been playing great role in promoting feministic ideals. Despite being threatened by anti-feminist groups, they continued working on programs aimed to increase women’s resistance to discrimination and bias behaviors of male authorities. This paper shoes that, feminism is not just western concept and Islamic societies comprised of non-Arab nations clam that, Islamic feminism is competitive to secular feminism. However, Islamic Family Protection Laws based on Sharia is unlikely to be convinced of this claim. There have been a number of earlier competitive studies on this topic, which include highly recognized stimulating books and article such as, Jaggar, “Globalizing Feminist Ethics,”1998. Catherine Eschle, “Global democracy, Social movements, and Feminism,” 2001. Eisenstein, Zillah. "Women's Publics and the Search for New Democracies. Nayereh Tohidi. "Introduction." Globalization, Gender, and Religion: a book by Shirin Ahmadniya ‘Yek Didgahe Jamea Shenasi’ ( A Societal Perspective) ( In Parisian ). To write an article on these kinds of topics is not difficult for someone like me, who live in Iran. All you need to observe and document what you see. That is the first-hand information which I used to right this essey. In conclusion, I propose a future research agenda to study how women of the undemocratic nations and Islamic countries could benefit from impact of globalization and Social Media help to reinvent and improve the way they pursue their feministic objectives.

Abstract: Purpose - The purpose of this study was to see how asymmetrics of econometric model analysis, to investigate regional currency exchange rates in the east and south east asia (ASEAN). Design / methodology / approach / data - In this study, the data used is the exchange rate of ten countries in the area of East Asia (Hong Kong, China, Japan, Korea) and southeast Asia (Indonesia, Malaysia, Brunei, Singapore, Philipines , Thailand) against currency U $ D. Research Data used Data Stream data base Obtained from Bank Indonesia (BI), the Central Bureau of statistics (BPS) and from other sources Blomberg example during the period January 1, 2004 to December 31, 2014. Findings - with asymmetrics econometric models created to explain how changes in currency exchange rates in the region east and southeast asia in the short term and long term Research limitations / implications -Implication for the world of research, that this research can be made input in seeing how the movement and relationship of currency exchange rates in the region east and southeast asia in particular. Originality / value - The study by using model asymmetrics a study done of Indonesia, which is applied to the currency exchange rate, especially in the east and Southeast Asia region against the US dollar.

Abstract: The purpose of this research was study of the effect of meta-cognition techniques to reduce the temptation in the dependence on opiates in Ardabil. The method was from type of semi-experimental with pretest and posttest. The research population included all persons referred to one of the withdrawal centers in Ardabil in 2014. 50 people dependent on opiates were selected as accessible according to the criteria of entry and exit and obtaining the necessary approval of medical certificate based on withdrawal and they were placed randomly in two 25 people groups. Then experimental group received 8 session of meta-cognition technique training and control group carried out their daily routine. Data were collected using the tempting ideas questionnaires of Beck and demographic. Information was analyzed using multi-variable variance and covariance analysis test of MANOVA and using SPSS. The results showed that meta-cognitive techniques training have significant effect to reduce the temptation for addicts in Ardabil (P< 0.01). In general, this study showed that meta-cognitive techniques training can be used to reduce the temptation of drug use among people taking drugs.

Abstract: Nowadays, it is believed that innovation can be managed. Many factors affect innovation. An efficient national innovation system should be established to convert innovation on these inputs to appropriate innovation outputs. Interactions, culture, habits and relationships of the actors have a significant latent impact on the effectiveness of investment on inputs. However, in an economic system based on natural resources such as oil-based economies, investment on these input lacks proper efficiency and effectiveness. One of the important inputs is "human capital". It was found that in oil-based economies with public sector governance where investment on human factors and research and development is done by the public sector and supply impact, investment on human capital does not lead to innovation and wealth. To investigate this issue, the annual report of "Global Innovation Index" was used. In addition, an example of Iran's oil industry was described to show how governance, prioritizing and providing financial and non-financial resources by the public sector put innovative activities away of their objectives and markets.

Abstract : Tourism affects the country’s political, social and economic dimensions greatly. It creates job, runs economic capitals and seek to promote political legitimacy of the country. The goal of this article is proposing the role of international entrepreneurial strategies in the field of tourism on gross domestic production. Using multiple criteria decision making (MCDM) approach combined TOPSIS and AHP approach in fuzzy environment, international entrepreneurial strategies of tourism service development and attracting tourism on gross domestic production have been identified in this article. The results of research showed that for international entrepreneurial activities, tourism development can be performed in accommodation and catering sector and meeting the demand of tourists through macro investments to enable tourism industry to promote national gross production through acting in international environment.

Abstract: Socioeconomic and Behavioral Factors in developing countries leads to bacterial resistance to antibiotics. In this Study we investigated hospital stay and prior carbapenem use in patients with carbapenem resistant infections. Hospital stay and prior carbapenem use were studied in 80 patients with carbapenem resistant infections admitted to a university affiliated hospital in Iran. results were compared with other centers in developed countries. Compared to the other centers Mean days of hospital stay was significantly shorter ( p <0.01 , (15.1 ±14.9 days) Vs. (23.8±.3 days)) and a significant higher percent of patients have history of carbapenem use. (68.8% vs 49.4% , p = 0.00). we are facing carbapenem resistant infections in shorter hospital stay and a significantly higher percents of them have history of carbapenem administration.

ABSTRACT: Aiming to assess Iran's criminal policy in the fight against narcotics crime in the past three decades, the current article first presents a review of the evolution of Iran's criminal policy in fight against narcotics in the recent years, and then examines the latest Iranian Anti-Narcotics Law (2011). In Anti-Narcotics Law and its amendment (2011), Iranian lawmaker has set forth the disproportionate and heavy penalties, particularly the death and life imprisonment, and has always focused on criminal policy based on oppression and the punishment. However, this criminal policy is not highly accepted by the judicial criminal policy (the Judiciary’s approach). Criminal policy governing drug offenses revolves around government’s responses including criminal or non-criminal, while the role played by organizations and NGOs is tangible in the area of non-criminal responses relating to prevention and treatment. Relative decriminalization of addiction, participation of NGOs and the members in the treatment of addicts, criminalization of industrial psychoactive substances, and reducing the confiscation of criminal assets to property resulting from crime, cooperation with other countries in tracking and monitoring of drug-related offenses, imposed sanctions for revocation of offenders’ passport, and aggravation of the punishment of main criminals in the area of drug abuse, are some amendments (2011) to Anti-Narcotics Law influenced by anti-narcotics general policies approved in 2006 and international conventions, especially the Convention 1988 of United Nations. Iran's judicial system, for various reasons, including the excessive use of regulations and institutions of amnesty and commutation of punishment, the reluctance of many judges to implement severe penalties, and the slow pace of criminal proceedings, certainty of punishment has been undermined to a large extent. Eventually, some strategies and suggestions have been presented to improve the current criminal policy problems.